Wellington based social media services firm Catalyst90 track social media activity in New Zealand (in addition to providing a range of technology based social media solutions). This is useful because statistics on NZ usage and growth (specifically) of social media is difficult to come by.
From the graphic below, some interesting numbers stick out. For instance:
From the graphic below, some interesting numbers stick out. For instance:
- Total active Twitter accounts = 75,182
- Total NZ Facebook accounts = 2,052,420
- Total NZ LinkedIn accounts = 463,792
- The gender balance favours women on Facebook but favours men on LinkedIn.
Catalyst90 update these numbers weekly so if you like what you see, check their curiously named "Enigma" page for updated numbers.