Social media is about relationships and creating interest in what you do. The way to do it? Do it yourself. 

It doesn't matter if it's for you or the organisation you own or represent. Do it yourself. 

There is no easy way. There is no quick solution. There is no magic content maker.  Do it yourself.

Devolving social media management outside your organisation is misguided. Do it yourself.

Social media requires authentic intimacy, tone, culture and personality. Do it yourself.

Fans, customers, visitors, clients want to talk to you. Do it yourself.

Not prepared to do it yourself? Then don't bother.