Measuring the success or ROI of a social media intervention is difficult. Existing metrics (e.g., KPIs) do not transfer seamlessly to this new environment because of the differences in approach afforded by social media such as the lack of immediate benefits.

In this presentation by Brandon Murphy below (which I found on the we are social website), a new approach to ROI is proposed. Have a look and let us know what you think.



Your comment will be posted after it is approved.

Leave a Reply

Create a free website with Weebly
Know Social Media