The following video shows various case studies and solutions for what are commonly referred to as "social media fails". You know, employees abusing customers on Twitter, YouTube videos of staff doing horrible stuff to food production, inappropriate responses by executives to small problems, and so on. 

These "fails" can negatively impact on a business' reputation and if serious enough - negatively impact on sales and customer retention too.

Matthew Quint a director of the Center on Global Brand Leadership at Columbia Business School explains how businesses can prevent social media fails in the first instance and then recover when they do.

Facebook have just announced roles for Facebook Page admins. This means that owners of Facebook Pages can control what actions different kinds of administrators are allowed to do. 

For example, a Page manager might have full control while a Moderator may only be permitted to respond to questions and comments. This allows for better management of your Facebook Page and provides more opportunities for staff and external businesses (e.g., to measure analytics) to access specific features of your Page but only those relevant to their jobs.

There are five distinct roles: Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. I include a table (sourced from Facebook) that illustrates what kinds of actions these different roles can perform. 

Clearly, the Manager role has the most permissions (which matches responsibility level) while the Insights Analyst has the least. In fact, this latter role is increasingly likely be performed by an external business monitoring Page performance. 

By assigning the appropriate role to your admins, you are guaranteeing increased security around how your Page will be used.

I recommend taking a look at this Facebook help information then review how your Facebook Page is currently being managed. If you have any queries, please feel free to get in touch.