Tomorrow Facebook will roll over all existing Facebook Pages to the new Timeline design. They have not given much time to adapt to this layout, making things difficult for new users and those organisations managing multiple Pages.

However, there is still a little leeway to optimise your Page or Pages before tomorrow. To help, here are a collection of links to various articles to guide you through the process. I have also included an excellent annotated image from Mari Smith which provides a visual guide to the changes:

• The Complete Guide to Setting Up the New Facebook Page Design
  
• Facebook Cheat Sheet: Sizes and Dimensions
  
• 15 Must Know Tips to Rock Your New Facebook Timeline Business Page
  
• 28 Things You Need To Know About The New Facebook Pages
  
• Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs
  
• Facebook Timeline for Business: Get Your Cover Photo Ready
  

The first two links are sufficient to be ready for tomorrow. For those feeling nervous or confused, please feel free to get in touch.

Facebook provides analytics for its Pages called "insights". These are important to Page owners monitoring their Page performance in terms of engagement and growth. 

Recently, it was identified that the data used to produce these reports is not current. In fact, the data can be up to four days old. This is less than ideal for admins that want to work with the most recent (and hopefully accurate) data so that Pages can be tuned to increase the size of their communities and encourage more engagement.

If you are a Page admin, Facebook currently displays a message acknowledging this delay and their attempts to improve the currency of the insights data:

"During the past few weeks you may have noticed delays to your insights data. We're sorry for the inconvenience this may have caused and want you to know that we're working to resolve these issues and make sure they don't happen in the future."

Stay tuned for progress on this issue. In the meantime, examine the insights for your Pages (if you haven't already done so).

Facebook pages are great for businesses, organisations, performers, causes, etc. for establishing a presence on the largest online social network in the world. These pages unify information, photos, branding, updates and other content in the one location. They also facilitate conversation with new and existing users and let them upload, share, and comment on content.

To find out more about setting up your own Facebook page as well as how to use them effectively, have a look at this guide at Squidoo.

What I really wanted to talk about in this post, is an outstanding issue with Facebook pages - the inability to change the name of your page. When you created a new page, you were stuck with whatever name you specified at the time. 

This is a problem because spelling mistakes, second thoughts on names, or changes in business names could only be reversed by deleting the entire page and starting again. Consequently, all efforts to cultivate a community, conversations, content, etc. would disappear.

For example, the Know Social Media page was stuck with its original name of "Social Media Workshops".

The good news is that this problem has been addressed. Pages can now have their names changed without resorting to brand new pages. Included with this change is a much improved, cleaner administration interface for Facebook pages (see image below).

To change your page name:

1. Click "Edit page" (under the logo).
2. Select "Basic Information" (should be selected by default).
3. Change the name of your page to whatever you like in the "Name:" field (first one).

If your existing Facebook page needs a more meaningful and in my experience - shorter name, then change it now. It's easy! And while you're there, take the opportunity to update other information about your page.